A changeable letter sign is one of the cheapest and effective forms of advertising for a business or organization. Your sign will keep promoting your sale or event and delivery your message to everyone who passes by. The key to maximizing the success your signs impact is to keep changing out your signs message. Keeping your message new and fresh will keep it noticed and read. Your sign can even develop a following from people who frequently travel past you business. Consider the number of vehicles who pass by your business each day. These are all potential customers and your sign will be working for you 24 hour a day. If you never change your message it will become static, overlooked, just an unnoticed part of the landscape. Keep work sign working for you by changing your message frequently. When laying out your message write down what your want to say a few different ways to find a clear and concise way to say it. Don’t fill your signs message area completely. Leave some space or skip a line. A sign with each line filled form end to end will be hard to read and drivers may not have enough time to read your message. Keep it short and space your letters out evenly. Make a habit of looking at how other business, churches and organizations layout their message. Over time you will see which signs message layout looks best, easy to read which messages have a call to action impact to drive sales. More will be covered on how the write a hi impact call to action sign message will be covered in a following article. One factor that is often overlooked when a business with a new changeable letter reader board or marquee sign is letter storage. Your letters will come in a box. When you pull the  sign letters out to change your signs message and put the letters being changed out back in the box, soon you will have a box of mixed up unsorted letters. Pulling the letter for a new message will consume more time. This wasted time can be easily solved by using a sign letter storage cabinet. The Gemini sign letter storage cabinet is designed with slots to store individual letters so they can be quickly sorted, pulled and stored. The compact cabinet protects your letters and saves space. They are available with wheels so the cabinet can be easily rolled whenever needed. This should be one of the first accessories purchased after your sign. Considering the time and labor saved it will pay for itself while protecting you sign letters.