You may have heard "build it and they will come" but will they. If you start a business you have to advertise and promote you products and services. If no one knows where you are, what you do or even if you are open they will not come. This is why businesses have grand openings and maintain ongoing advertising. Take car dealerships, many are well known and have been in business for years but they are always advertising. Adverting is expensive, TV ads, radio, newspapers, direct mail. They all work and help target different markets. The changeable letter reader board is the least expensive and is a onetime fixed cost. It will sale for your day after day and year after year. It takes advantage of the areas traffic. Placed next to a busy roadway depending on the traffic your outdoor sign can get thousands of views a day. Keeping a new message will keep it being read and will drive more traffic into your place of business. If your business has no sign you’re losing the advantage of your location. The saying "A business without a sign is a sign of no business" is true. After a business gets a sign your businesses sales can increase exponentially. You will hear customer come in and say "I didn't know you were here". One of the first priorities of a new business should be signage. Whether it's an overhead custom sign, portable sign or flashing arrow or small sidewalk sign, you need a sign. A versatile changeable letters message board will come with a set of letters so the message can be changed out as needed. Depending on the type of sign letter track the sign uses to mount the letters will determine the type of letter your sign uses. Rigid letters, Gemini Letters, Zip Change letters, Flex Change letters and flexible plastic letters are popular types of changeable letters. Don't neglect your sign. Work your sign and it will work for you. Keep your message changed and your sales and profits will increase.
A changeable letter sign is one of the cheapest and effective forms of advertising for a business or organization. Your sign will keep promoting your sale or event and delivery your message to everyone who passes by. The key to maximizing the success your signs impact is to keep changing out your signs message. Keeping your message new and fresh will keep it noticed and read. Your sign can even develop a following from people who frequently travel past you business. Consider the number of vehicles who pass by your business each day. These are all potential customers and your sign will be working for you 24 hour a day. If you never change your message it will become static, overlooked, just an unnoticed part of the landscape. Keep work sign working for you by changing your message frequently. When laying out your message write down what your want to say a few different ways to find a clear and concise way to say it. Don’t fill your signs message area completely. Leave some space or skip a line. A sign with each line filled form end to end will be hard to read and drivers may not have enough time to read your message. Keep it short and space your letters out evenly. Make a habit of looking at how other business, churches and organizations layout their message. Over time you will see which signs message layout looks best, easy to read which messages have a call to action impact to drive sales. More will be covered on how the write a hi impact call to action sign message will be covered in a following article. One factor that is often overlooked when a business with a new changeable letter reader board or marquee sign is letter storage. Your letters will come in a box. When you pull the sign letters out to change your signs message and put the letters being changed out back in the box, soon you will have a box of mixed up unsorted letters. Pulling the letter for a new message will consume more time. This wasted time can be easily solved by using a sign letter storage cabinet. The Gemini sign letter storage cabinet is designed with slots to store individual letters so they can be quickly sorted, pulled and stored. The compact cabinet protects your letters and saves space. They are available with wheels so the cabinet can be easily rolled whenever needed. This should be one of the first accessories purchased after your sign. Considering the time and labor saved it will pay for itself while protecting you sign letters.